> For the complete documentation index, see [llms.txt](https://polytrade.gitbook.io/polytrade-gitbook/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://polytrade.gitbook.io/polytrade-gitbook/guides/polytrade-unique-selling-proposition-usp.md).

# Polytrade Unique Selling Proposition (USP)

How is Polytrade different from Traditional Trade Finance Companies?

To cater to the Trade Finance Gap, there was a need to bring in money supply into the industry. For this, Polytrade has built an innovative ecosystem by sourcing liquidity from Crypto Investors.

![](https://1803173946-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F5EVFTQkJ9omvrtGeygn1%2Fuploads%2FtGeNuXCDcTkjJz5rv1lW%2F4.png?alt=media\&token=0c4a53f1-0994-4d93-b7bc-c7f6e9188978)

Investors can deposit their idle crypto funds with Polytrade. Because these investors provide liquidity to the platform, they are known as **Liquidity Providers**. Polytrade converts these crypto assets into fiat currency and uses these funds for factoring/invoice financing.

Let’s understand how a typical Factoring / Invoice Financing transaction works on Polytrade.